Case Study: Loud Haus Agency

Business Therapy · Visual Identity · Website Design · Brand Photography

Danielle had been working in social media for years. She knew the industry inside and out — and she was deeply over the “cookie-cutter agency” model that rewards burnout, beige branding, and watered-down thinking.

She didn’t want to blend into a saturated market. She didnt want to follow “the rules”, she didn’t want to sound like everyone else. And she definitely didn’t want to build another agency that felt soulless.

What she needed wasn’t just visuals — she needed clear identity, strategy, unique messaging, confidence, structure, and space to trust herself again.

That’s where Business Therapy came in.

The Work

This project was a full Business Therapy container, which meant we worked at every layer of her business — not just how it looked, but how it functioned and felt.

Naming the Agency

Loud Haus wasn’t pulled out of thin air.

We explored Danielle’s personality, her values, her frustration with the industry, and the kind of clients she wanted to attract. The name needed to be bold, unmistakable, and unapologetic — something that immediately communicated anti-agency energy.

We played with a few iterations, and looked at her moodboard which just so happened to have a whole lot of lips, mouths, and yelling people on it.

Loud Haus Creative became the name that finally matched her presence.

Offers, Pricing & Positioning

We rebuilt her offers from the ground up.

That meant:

Refining what she actually wanted to sell (and what she secretly hated doing)
Clarifying who her work was REALLY for, and who it was not
Building pricing to reflect her expertise and boundaries, not just industry standards
Creating service language that felt confident, sharp, and aligned with how she naturally talks.

The goal wasn’t to just sell more — it was to sell cleaner, with integrity and intention.

Brand Identity & Website Design

The brand and website were designed together — because one couldn’t exist without the other.

Once the foundation was clear (name, strategy, positioning, offers, pricing), we translated everything into a visual and digital presence that could really carry Danielle’s voice.

Visually, Loud Haus needed to feel bold, disruptive, and confident without tipping into chaos or lack of professionalism. We leaned into collage-style visuals, strong typography, and intentional tension to create a brand that feels loud on purpose, not noisy by accident.

The website became an extension of that identity.

It was designed to:

Instantly communicate what Loud Haus stands for
Show their edgy, creative, boundary pushing nature with animations and unique elements
Sound like Danielle, not an agency template
Repel the wrong clients while pulling the right ones closer
Support confident, decisive inquiries instead of endless back-and-forth

Every design and copy decision was made thoughtfully, so Danielle could show up fully without softening her edges or over-explaining her value.

The result is a brand and website that feel unmistakably Loud Haus. Creative, sharp, bold, and impossible to confuse with anyone else.

1:1 Support

Beyond the tangible deliverables, a significant part of this project lived inside the ongoing 1:1 support. This was the space where decisions were slowed down, pressure was removed, and confidence had room to emerge.

She entered the process viewing her work as “more like a side hustle” despite it being full-time.

The work helped her move from word-of-mouth freelancing into seeing herself as running a legitimate agency
She gained clarity, a roadmap, and the ability to set real goals
She stopped questioning whether she was “ready” and began acting like someone who was
She learned how to regulate her nervous system around business decisions instead of reacting from panic
She developed trust in her instincts and stopped needing external validation for every choice

Brand Photos

“We didn’t even need a shot list. I just wanted my friends to act the way they always act. And that’s how I knew it was truly based on authenticity — everyone could just be themselves and it was 100% on brand.”

The photos supported the shift she was making internally, giving her visuals that felt aligned with her voice, her energy, and the way she shows up with clients. I worked closely with my preferred photographer on a moodboard, the details that couldn’t be missed, and overall creative direction.

These images now function as:

A visual anchor for her brand identity
Content she can use without overthinking or filtering herself
A reminder of the version of her that this business was built to support

The goal wasn’t to create a persona.
It was to document authenticity.

The Result?

Loud Haus Creative finally feels like a real business, because it is.

The Business Therapy process gave Danielle the clarity, structure, and confidence to stop treating her work like something that “kind of counts” and start leading a fully formed creative agency with a clear message, clean offers, aligned pricing, and a website that does the selling for her.

The brand identity, web design, and photography didn’t create a persona. They captured what was already true, which is why everything now feels like her, not a template.

She can send people to her site with confidence, talk about her work with ease, and create content from a place of clarity instead of second-guessing. The end result is a cohesive brand and digital presence built on self-trust, not performance.

VISIT THE WEBSITE