Identity-led brand and business transformation for women shaking up their industry.
You know who you are, you just can't articulate it yet.
I help you translate your internal truth into clear positioning, confident expression, and a business that feels aligned, authentic, and easy to market.
✦ Trusted by women who are building differently ✦
Maybe you're launching something new and can't structure your vision into words. Or your business worked before, but now it feels like it's showing 60% of who you actually are. You've outgrown the language, the positioning, maybe even the clients.
You're somewhere between versions of yourself, and nothing you tweak brings relief.
This is where my work begins.
ALIGNING YOUR VOICE, VIBE & VALUES
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ALIGNING YOUR VOICE, VIBE & VALUES ✦
Pretty branding isn’t enough.
This isn't surface-level aesthetics, babe. I operate where internal truth meets external expression.
Here's what that looks like:
Identity Recognition
I name what you've been circling, and close the invisible gap. Reflecting back what you’ve been trying to say like a mirror, and giving you language for what you already know but haven’t expressed.
Visual Translation
Identity becomes strategy. Strategy becomes positioning and messaging. Then, I weave it all into visual design—logo systems, colour palettes, typography, brand guidelines, website layouts that feel unmistakably you. Your brand stands out because the visuals express who you uniquely are, not what's trending.
Embodiment
The transformation isn't complete when your brand looks good. It's complete when decision-making becomes easier, showing up feels natural, and you stop second-guessing yourself.
Adventure
Choose your
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Spark of Genius
Your identity, decoded. Your direction, clarified.
90 minute 1:1 of identity extraction for women who need clarity before commitment. You leave saying: “Oh. THIS is who I am, and here's where I'm going." -

Visual Alchemy
Where your identity becomes strategy, and your strategy becomes a brand.
Foundational transformation merging identity, strategy, and design. Optional fully integrated website that functions as one strategic ecosystem.
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Business Therapy
Your identity, offers, brand, website, systems, and presence—rebuilt from the inside out.
3 month full partnership. Everything in Visual Alchemy, plus offer refinement, pricing psychology, strategy, and embodiment support.
Recently Launched
Real business. Real clarity. Real results.
Hey girl, I'm MJ ❤
Equal parts strategist, mirror, intuitive, and translator of chaos into clarity.
I've spent 16+ years building service businesses and working at the identity layer—where internal truth meets external expression. I help you become the person who can run the business you've always wanted, with clarity, confidence, and ease.
If you're ready for your business to reflect who you've actually become, you're in the right place.
You’ve evolved,
Your brand should too.
Ready to close the gap between who you are and how you show up?

