A purpose-driven, empathetic, magical brand solution for women.

I call it ‘Brand Magic’ because I’m passionate about supporting female-founded businesses to channel their inner magic and purpose into their businesses. Using design, strategy, empathy and mindset work to help women grow stronger, more heart-aligned brands that foster financial independence and dream lives.

Meet MJ

Close up selfie of female web and brand artist in toronto.

Creative Director. Brand Therapist.
Your mirror, your megaphone, and your co-creator in making magic.

I don’t believe in clean-cut, corporate branding.
I believe in soul work.
The kind that takes what’s been brewing under the surface and turns it into a brand so true to who you really are, it gives you chills.

I'm not here to make you look pretty.
I'm here to make you un-fucking-forgettable by helping you finally show up as your whole, powerful self.


My Story

(The short version)

I dropped out before high school was even done.
No roadmap, no degree, just raw grit and big vision.

I built a photography career from scratch, long before Instagram was a thing, and eventually co-founded OBJX, one of Toronto’s most eclectic, cult-status creative venues.

Every path? I carved it myself.
Every doubt? I’ve felt it x100.
Every breakthrough I now offer to you? I earned it the long way.

I know what it’s like to have more in you than you know how to express.
I know what it’s like to crave alignment, but feel stuck in a brand or a business that just doesn’t fit anymore.

That’s why I created CONJUR.

✦ What I Actually Do

I don’t just make things pretty. I make them true.

I offer more than design.
I offer a mirror, and a strategy to build your business around the real you. I blend intuitive insight with blunt clarity and high-level creative direction.

I don’t just brand what you do. I bring forward who you are. Then, I build the structure, the systems, and the visuals to support her.

Think of it like business therapy meets creative alchemy.
We get clear. We get bold.
We get you out of your own damn way.

Who I Work With ✦

A woman in business who wants more.

The woman who’s not afraid to go deep.
The one who’s outgrown her own brand.
The one who has something to say, but can’t find anyone who says it like her to guide the way.

If you’ve been craving clarity, confidence, and a business that actually feels like your unique energy…
You’re in the right place, babe.

If you really want to know…

I swear when I feel like it (which is a LOT). I’ll cry in business meetings without shame. I worked 7 days a week for years to build up to something that finally feels like me. Somewhere I can rest.

Now? I’m sharing that gift with other women.

I’m equal parts artist and strategist.
I believe your rebrand should feel like the deepest crush you’ve ever had.
And I don’t work with people who are afraid to go deep.

Let’s Partner Up!

Feel a connection and spark of interest?
That’s what happens when authentic people align on the right path.