A woman with dark wavy hair and light-colored clothing is sitting, resting her arm on an ornate gold-framed mirror that has 'IDENTITY MIRROR' written on it in pink letters. She is looking to the side with a thoughtful expression.

Where your identity becomes your strategy, and your strategy becomes your brand.

Visual Alchemy

The clarity, visual identity, messaging, and user journey your business has been missing. All built from who you actually are.

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Let me guess…

You’re craving something real.

Not a temporary brand. Not another “this will do for now” era.
You want something aligned, intentional, and built to support where you’re heading.

Whether this business is new or simply the newest version of you, you want clarity and strategy upfront. You’re not interested in growing into a brand slowly. You want one that fits today. I hear you, babe.

That’s the work Visual Alchemy does best:

✔ A brand that reflects who you’ve become, not who you used to be

✔ A website that tells your story and guides clients with ease

✔ Messaging that feels natural, aligned, and deeply resonant

✔ Visual direction that feels like your energy in design form

✔ Confidence to show up fully because your brand finally feels authentic

Storefront window with sign reading 'Curious Things' and 'Therapy for Misfits and Makers' with decorative artwork, located at 444.
Screenshot of a website for Curious Things, a therapy practice in Baltimore, Maryland. The page features sections on therapy services like individual, couples, and group therapy, with a colorful design, images of a therapist and therapeutic settings, and various informational texts.
Person holding a smartphone displaying a website for therapeutic services, titled 'Therapy That Feels Human,' with details about an inclusive therapy practice in Baltimore, Maryland, and a 'Book a Consult' button.

Alchemy in Action

A few transformations from past clients who built their brand worlds through Visual Alchemy.

see case studies
Mockup of home hairstylist website shown on a macbook.
A hair dye brush brand icon illustration
Hairstylist holding her new branded business cards that say "I know this girl, she does really pretty hair"
Iphone mockup of a hairstylists online service menu with pricing.
Logo suite presentation for the social media brand Loud Haus. Logos feature an open mouth illustration and bold typography in black and red.
A digital display screen shows a message about social media management, stating, "We DON'T RUN YOUR SOCIALS. We give BACK YOUR VOICE," with the word "VOICE" in large red letters. The screen also features stickers, including a black and white mouth with the words "LET'S TALK LESS" inside it, and a small yellow arrow pointing downwards in the lower left corner.
A digital marketing website layout for Loud Haus, focusing on social media management and branding. It features bold text, photos of people shouting and engaging, logos of brands, and sections emphasizing voice, loud management, and creativity.
Two business cards floating on a water surface, one reading 'Books by Jen' with the tagline 'Bookkeeping made calm, clear, and kind,' and the other with a message about protecting peace and pennies, featuring a sword and ribbon design.

“I felt so invisible before getting into this process. You scooped my whole soul out, polished it off and said, ‘Here, you are you, and you’re allowed to present yourself this way.’ It was so refreshing and not at all what I expected to get out of this journey.

I thought I was just getting a brand. What I actually got was permission and a mirror — a way to show up as myself in my business.”

Jenn, Books by Jenn

Visual Alchemy Package

Identity first brand strategy and design for the next chapter of your business.

A collection of design and branding materials including a color palette, typography samples, logo concepts, and promotional graphics for 'The Small Space Society.'
Three business cards with the word 'HarmNone' and a rose logo, laid on pink and red backgrounds, set against a garden with pink flowers and a white fence.
A large gold star with five points, set against a dark background.

Visual Alchemy Includes:

  • Identity and business analysis

  • Brand strategy and messaging foundation

  • Market positioning, brand pillars, and audience clarity

  • Full logo suite with primary, alt, and submark logos

  • Colour palette and typography system

  • Custom supporting marks or motifs

  • Brand guidelines PDF

  • Social media cheat sheet

  • Canva or Adobe Express brand kit setup

  • Social launch graphics to reveal your new brand

Investment: $4,000 CAD / $2,850 USD

apply here

Web Design Package

A website that translates your brand’s personality, clarity, and direction into a seamless user experience.

A laptop displaying a website for a hair salon, with a woman holding a hairdryer in a salon setting.
Digital tablet on a gray surface displaying a website for a creative studio rental with menu options and an image of people inside a spacious industrial-style studio with large windows.
Gold five-pointed star on a dark background.

Web Design Package Includes:

  • Site map and thoughtful user journey plan

  • Custom 4 page website design

  • Copywriting based on your brand strategy

  • Mobile responsive build

  • Keyword research and SEO setup

  • “Link-In-Bio” page

  • Launch graphics and training video

Investment: $3,500 CAD* / $2,500 USD

*When added to Visual Alchemy package.
$5,000 CAD / $3,600 USD for website only.

GET ME ONline!

The Visual Alchemy Method

This all sounds amazing but how the hell does it work??
My identity-first brand building method is made for women who are ready to step into their next chapter.

An intuitive 9 step signature system that blends identity psychology, strategy, and design into one cohesive transformation.

  • Your deep-dive questionnaire and moodboard reveal your identity patterns, values, unspoken desires, and aesthetic instincts.

    This is where clarity begins.

  • Our first 60 minute 1:1 call where we decode your emotional patterns, tone, audience, business goals, and visual cues in real time.

    This is where alignment takes shape.

  • The strategic backbone. I study your market, identify psychological triggers, build your unique brand strategy, and create two curated creative directions to choose from.

    This is where your foundation is formed.

  • Our second 1:1 call, where we review both directions, and I read your messaging out loud so you can feel what resonates. Together, we choose the direction that aligns with your identity and future.

    This is where your brand becomes embodied.

  • I get to work conjuring your assets: Logos, marks, expanded colour palette, typography, icons, patterns, and real-world mockups bring your vision to life.

    This is where your brand becomes real.

  • On our 3rd 1:1 call - I walk you through your complete visual identity and logo options so you can see how everything works together across real-world applications.

    This is where everything clicks.

  • If needed, we refine the details, make adjustments, finalize the visuals, and prepare all assets and guidelines for consistent use across platforms.

    This is where your brand is born.

  • Your visual assets are uploaded and organized into Canva or Adobe Express so you can create aligned content with ease.

    This is where creation becomes simple.

  • A final 1:1 session to review your assets, answer questions, and support your transition into launching your new brand confidently.

    This is where you step forward.

A woman with long dark hair, wearing a blue dress, sitting on a floral green sofa, smiling, with tattoos on her arms, in a dimly lit room.

Rae Buchanan, Curious Things Co.

“Working with MJ was the moment Curious Things stopped being an idea and became something real.

I’m a very creative person, but I hit a wall trying to design my own brand. The colors, the visuals…none of it felt right. MJ understood the vision more clearly than I could express. She sent back a brand that was beyond what I imagined, but still undeniably me.

When she read the messaging back to me, I felt cared for — understood and seen in such a deep way. Now, any time I feel stuck, I open the branding and strategy and think: ‘This is what I’m building toward.’

My brand feels inspiring, grounding, and completely aligned with the work I do.”

More client love

Ready to begin?

A hand with tattoos holds a lit match under a white piece of paper that reads 'Your past self' which is on fire against a red background.

If you feel the pull, trust it.
Your identity is ready to take the lead.

Apply Now →