Where your identity becomes your strategy, and your strategy becomes your brand.
Visual Alchemy
The clarity, visuals, messaging, and user journey your business has been missing. All built from who you actually are.
Let me guess…
You’re building something real this time.
Not a temporary brand. Not another “this will do for now” era.
You want something aligned, intentional, and built to support where you’re heading.
Whether this business is new or simply the newest version of you, you want clarity and strategy upfront. You’re not interested in growing into a brand slowly. You want one that fits today. I hear you, babe.
That’s the work Visual Alchemy does best:
✔ A brand that reflects who you’ve become, not who you used to be
✔ A website that tells your story and guides clients with ease
✔ Messaging that feels natural, aligned, and deeply resonant
✔ Visual direction that feels like your energy in design form
✔ Confidence to show up fully because your brand finally feels authentic
Alchemy in Action
A few transformations from past clients who built their brand worlds through Visual Alchemy.
“I felt so invisible before getting into this process. You scooped my whole soul out, polished it off and said, ‘Here, you are you, and you’re allowed to present yourself this way.’ It was so refreshing and not at all what I expected to get out of this journey.
I thought I was just getting a brand. What I actually got was permission and a mirror — a way to show up as myself in my business.”
Jenn, Books by Jenn
Visual Alchemy Package
Identity first brand strategy and design for the next chapter of your business.
Visual Alchemy Includes:
Identity and business analysis
Brand strategy and messaging foundation
Market positioning, brand pillars, and audience clarity
Full logo suite with primary, alt, and submark logos
Colour palette and typography system
Custom supporting marks or motifs
Brand guidelines PDF
Social media cheat sheet
Canva or Adobe Express brand kit setup
Social launch graphics to reveal your new brand
Investment: $4,000 CAD / $2,850 USD
Web Design Package
A website that translates your brand’s personality, clarity, and direction into a seamless user experience.
Web Design Package Includes:
Site map and thoughtful user journey plan
Custom 4 page website design
Copywriting based on your brand strategy
Mobile responsive build
Keyword research and SEO setup
“Link-In-Bio” page
Launch graphics and training video
Investment: $3,500 CAD* / $2,500 USD
*When added to Visual Alchemy package.
$5,000 CAD / $3,600 USD for website only.
The Visual Alchemy Method™
This all sounds amazing but how the hell does it work??
My identity-first brand building method is made for women who are ready to step into their next chapter.
An intuitive 9 step system that blends identity psychology, strategy, and design into one cohesive transformation.
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Phase 1: The 'Go Deeper' Intake
Your questionnaire and moodboard reveal your identity patterns, values, unspoken desires, and aesthetic instincts.
This is where clarity begins. -
Phase 2: Kickoff Call + Identity Mapping
A 60 minute deep dive where we decode your emotional patterns, tone, audience, business goals, and visual cues in real time.
This is where alignment takes shape. -
Phase 3: Research & Creative Direction
The strategic backbone. I study your market, identify psychological triggers, build your brand strategy, and create two curated creative directions.
This is where your foundation is formed.
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Phase 4: Aesthetic & Message Embodiment
Your questionnaire and moodboard reveal your identity patterns, values, unspoken desires, and aesthetic instincts.
This is where clarity begins. -
Phase 5: Brand Design + Development
A 60 minute deep dive where we decode your emotional patterns, tone, audience, business goals, and visual cues in real time.
This is where alignment takes shape. -
Phase 6: Brand Reveal Presentation
I walk you through your complete visual identity so you can see how everything works together across real-world applications, and make revisions.
This is where everything clicks.
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Phase 7: Refinement and Final Files
If needed, we refine the details, finalize the visuals, and prepare all assets and guidelines for consistent use across platforms.
This is where your brand is born. -
Phase 8: Brand Kit Setup
Your visual assets are uploaded and organized into Canva or Adobe Express so you can create aligned content with ease.
This is where creation becomes simple. -
Phase 9: Offboarding + Integration
A final 1:1 session to review your assets, answer questions, and support your transition into launching your new brand confidently.
This is where you step forward.
Rae Buchanan, Curious Things Co.
“Working with MJ was the moment Curious Things stopped being an idea and became something real.
I’m a very creative person, but I hit a wall trying to design my own brand. The colors, the visuals…none of it felt right. MJ understood the vision more clearly than I could express. She sent back a brand that was beyond what I imagined, but still undeniably me.
When she read the messaging back to me, I felt cared for — understood and seen in such a deep way. Now, any time I feel stuck, I open the branding and strategy and think: ‘This is what I’m building toward.’
My brand feels inspiring, grounding, and completely aligned with the work I do.”
Ready to begin?
If you feel the pull, trust it.
Your identity is ready to take the lead.